"The Brand Lawyer"

Derek focuses his practice on matters related to trademark, copyright and transactional business law. Derek has successfully represented hundreds of clients large and small across the world to protect their brands and grow. Derek has a passion for branding, and having his own boutique practice allows him to focus on the key marketing components of his clients' businesses and to provide quality counsel at competitive rates. An avid lover of music, film, fashion, and art, Derek has long devoted his career to protecting the ideas of creators and helping them capitalize on their intellectual property. When he is not working with clients, he's likely spending time with his wife and three children, working out, or playing Playstation® 4 against his wife's wishes.

Bar Admissions

  • 2014 Wisconsin State Bar


Marquette University Law School, 1215 W Michigan St, Milwaukee, WI 53233
Juris Doctorate - 2013
Messiah College, One College Ave, Mechanicsburg, PA 17055
Bachelors of Science - 2010

Career Highlights

  • Special Recognition For Outstanding Volunteer Service - Wisconsin Women's Business Initiative Corporation - 2017
Legal Resources
Beware! Embedded Photos and Copyright Infringement
June 21, 2018 - Derek Hawkins

The Copyright Act of 1976 was enacted to respond to rapid changes in technology and grants the owner of a copyright “exclusive rights,” which include, among others, the exclusive right to “display the copyrighted work publicly.”

Describing Goods & Services In A Trademark Application
June 21, 2018 - Derek Hawkins

An accurate description of goods and services is a crucial component of a successful trademark application. One way to avoid unnecessary delays in the processing of your application, and to increase the chance that your application will mature to registration, is to provide an accurate description of your goods and services.

Using Trademark & Trade Dress To Protect Fashion Designs
June 21, 2018 - Derek Hawkins

A lucrative method of brand protection for fashion designers is the protection of their designs and patterns through trade dress registration. The registration of trade dress allows a fashion designer to protect the design, configuration, shape, color and even appearance of their products from infringement and counterfeiting.

My Trademark Application Is Abandoned - What Do I Do?
June 21, 2018 - Derek Hawkins

Trademark applications have a lifespan that can be prematurely cut short. Fortunately, if your application meets an untimely demise, there are ways to bring your application back from the dead, or "revive" it, so that you can continue to move your trademark closer to registration. Don't worry, no zombies here. (We reached our quota of corny jokes for the day!)


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